Top Beauty & Cosmetics Websites in Mexico

Name: Top websites in Mexico (Beauty & Cosmetics)
Creator: Semrush
License: https://www.semrush.downloader.la/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in Mexico, Updated May 2026

May 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

fragrantica.es

4.68M

8.13%380.16K

91.87%4.3M

↑31.23%

↑131.15%

Search

sephora.com.mx

1.21M

11.59%139.92K

88.41%1.07M

↑39.87%

↑24.23%

Direct

natura.com.mx

1.03M

4.27%44.13K

95.73%988.88K

↑160.62%

↓37.69%

Direct

yesstyle.com

820.5K

14.09%115.6K

85.91%704.9K

↑21.12%

↑112.91%

Direct

ufra.com.mx

580.55K

8.56%49.67K

91.44%530.89K

↑27.27%

↑39.86%

Direct

loreal-paris.com.mx

558.27K

1.8%10.03K

98.2%548.25K

↑28.9%

↓62.82%

Direct

fragrantica.com

487.02K

13.74%66.9K

86.26%420.13K

↑12.3%

↑62.44%

Direct

fraiche.com.mx

445.94K

7.56%33.7K

92.44%412.24K

↑51.19%

↓3.3%

Search

nivea.com.mx

381.92K

2.47%9.42K

97.53%372.5K

↑17.04%

↓19.11%

Direct

stylevana.com

343.41K

7.14%24.53K

92.86%318.88K

↑50.33%

↑2,824.36%

Direct

sallymexico.com

301.03K

9.14%27.5K

90.86%273.53K

↓29.22%

↑50%

Direct

agendapro.com

282.5K

38.67%109.24K

61.33%173.25K

↓15.51%

↑4.18%

Direct

garnier.com.mx

280.11K

3.46%9.7K

96.54%270.41K

↓22.14%

↓36.36%

Direct

arome.mx

267.86K

13.4%35.9K

86.6%231.96K

↑48.01%

↓20.44%

Direct

natura.com

259.86K

32.14%83.51K

67.86%176.35K

↑25.76%

↑14.44%

Direct

isdin.com

255.54K

7.76%19.83K

92.24%235.71K

↑27.09%

↓13.34%

Direct

oriflame.com

217.28K

11.4%24.77K

88.6%192.51K

↑110.02%

↓3.23%

Direct

primor.eu

180.78K

4.18%7.56K

95.82%173.22K

↓35.38%

↑37.85%

Direct

fragrancenet.com

179.7K

17.17%30.85K

82.83%148.85K

↑3.74%

↑49.39%

Direct

glamour.mx

166.56K

18.41%30.67K

81.59%135.89K

↓87.79%

↑9.43%

Search

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Key Insights on Top Beauty & Cosmetics Websites in Mexico on May 2026

As of May 2026, fragrantica.es leads Beauty & Cosmetics in Mexico with 4.68M monthly visits. Its audience skews mobile-first (8.13% desktop / 8.13% mobile), and traffic is up month over month 31.23% and up year over year 131.15%. sephora.com.mx holds second with 1.21M visits and a mobile-leaning mix (11.59% desktop / 88.41% mobile), while natura.com.mx ranks third with 1.03M visits.

Across the leaders, plazamayor.es is the most mobile-first (100% of visits), whereas fuller.com.mx is the most desktop-reliant (62.88%). Momentum favors i-luv-it.com in the latest month (8,544.08%), while glamour.mx shows the steepest pullback.

Acquisition patterns also differ: fragrantica.es is driven primarily by search, fragrantica.es by direct, and fragrantica.es by referral; overall, 78 of the top 100 sites are direct-led, 20 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in Mexico