Top Beauty & Cosmetics Websites in Kenya

Name: Top websites in Kenya (Beauty & Cosmetics)
Creator: Semrush
License: https://www.semrush.downloader.la/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in Kenya, Updated May 2026

May 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

fragrantica.com

30.07K

48.52%14.59K

51.48%15.48K

↓65.16%

↑195.55%

Search

shopmyshelf.us

8.36K

100%8.36K

-

↑30.04%

0%

Direct

sephora.com

7.86K

32.75%2.57K

67.25%5.29K

↑18.95%

↓33.01%

Direct

deliverypharmacyke.com

5.85K

53.16%3.11K

46.84%2.74K

↑1.86%

↓6.57%

Search

yesstyle.com

5.71K

84.29%4.81K

15.71%897

↑198.64%

↓26.87%

Direct

beautyclick.co.ke

4.55K

79.83%3.63K

20.17%918

↓28.79%

↓39.31%

Search

swissarabian.com

4.05K

-

100%4.05K

↑88.2%

↑592.79%

Direct

cultbeauty.co.uk

3.81K

23.94%912

76.06%2.9K

↓47.67%

↑478.92%

Direct

boots.com

3.26K

40.81%1.33K

59.19%1.93K

↑354.6%

↑112.57%

Direct

lookfantastic.com

3.04K

9.25%281

90.75%2.76K

↑198.92%

↓9.05%

Direct

kiyobeauty.com

2.99K

3.21%96

96.79%2.9K

↓63%

0%

Paid

pakcosmetics.com

2.9K

-

100%2.9K

↓36.96%

↑3,005.46%

Search

laroche-posay.us

2.76K

36.34%1K

63.66%1.76K

↑22.31%

↓27.98%

Search

lovelyskin.com

2.69K

-

100%2.69K

↑35.21%

↑11.75%

Search

kikocosmetics.com

2.65K

100%2.65K

-

↑1,307.45%

↑784.82%

Search

lush.com

2.34K

-

100%2.34K

↓5.6%

↑9.17%

Direct

davines.com

2.22K

12.93%287

87.07%1.93K

↑2,119%

↑44.5%

Direct

incidecoder.com

2.12K

13.03%276

86.97%1.84K

↑2,130.53%

↓79.13%

Search

makeup.com.ua

1.99K

-

100%1.99K

0%

↑2,328.05%

Search

perfume.com

1.95K

5.03%98

94.97%1.85K

0%

↓81.77%

Direct

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Key Insights on Top Beauty & Cosmetics Websites in Kenya on May 2026

As of May 2026, fragrantica.com leads Beauty & Cosmetics in Kenya with 30.07K monthly visits. Its audience skews mobile-first (48.52% desktop / 48.52% mobile), and traffic is down month over month -65.16% and up year over year 195.55%. shopmyshelf.us holds second with 8.36K visits and a desktop-leaning mix (100% desktop / 0% mobile), while sephora.com ranks third with 7.86K visits.

Across the leaders, swissarabian.com is the most mobile-first (100% of visits), whereas shopmyshelf.us is the most desktop-reliant (100%). Momentum favors incidecoder.com in the latest month (2,130.53%), while fragrantica.com shows the steepest pullback.

Acquisition patterns also differ: fragrantica.com is driven primarily by search, fragrantica.com by direct, and fragrantica.com by referral; overall, 48 of the top 100 sites are direct-led, 43 are search-led, and 5 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in Kenya