Top Beauty & Cosmetics Websites in Brazil

Name: Top websites in Brazil (Beauty & Cosmetics)
Creator: Semrush
License: https://www.semrush.downloader.la/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in Brazil, Updated May 2026

May 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

boticario.com.br

8.43M

10.23%862.6K

89.77%7.57M

↑18.68%

↓26.8%

Direct

fragrantica.com.br

5.95M

20.84%1.24M

79.16%4.71M

↑29.24%

↑78.69%

Direct

viewcosmeticos.com.br

3.99M

0.04%1.56K

99.96%3.99M

↑532.63%

↑497,766.97%

Direct

eudora.com.br

3.5M

5.5%192.83K

94.5%3.31M

↑100.19%

↓33.08%

Direct

natura.com.br

2.45M

35.72%876.93K

64.28%1.58M

↑17.09%

↓40.14%

Direct

belezanaweb.com.br

1.82M

30%547.21K

70%1.28M

↑19.08%

↓25.41%

Direct

avon.com.br

1.31M

4.98%65.45K

95.02%1.25M

↑226.47%

↓45.76%

Direct

sephora.com.br

1.27M

34.6%439.06K

65.4%829.87K

↑27.74%

↓10.1%

Direct

natura.com

1.24M

7%86.63K

93%1.15M

↑13.88%

↑250.07%

Direct

epocacosmeticos.com.br

995K

40.87%406.7K

59.13%588.3K

↓11.16%

↓29.77%

Direct

granado.com.br

652.17K

36.73%239.56K

63.27%412.61K

↑12.87%

↓19.09%

Direct

creamy.com.br

649.87K

14.06%91.38K

85.94%558.49K

↑158.39%

↑1.03%

Direct

salonline.com.br

618.5K

9.89%61.19K

90.11%557.31K

↑113.24%

↓16.54%

Direct

principiaskin.com

561.56K

27.86%156.46K

72.14%405.1K

↓35.71%

↑17.85%

Direct

trinks.com

530.71K

38.52%204.46K

61.48%326.26K

↑1.71%

↑12.12%

Direct

intheboxperfumes.com.br

511.36K

32.66%167.03K

67.34%344.33K

↑16.69%

↑23.34%

Direct

stealthelook.com.br

397.4K

15.97%63.47K

84.03%333.94K

↑48.38%

↓23.81%

Direct

jequiti.com.br

390.2K

22.56%88.04K

77.44%302.16K

↑12.83%

↓18.71%

Direct

fragrantica.com

388.4K

36.16%140.45K

63.84%247.95K

↓17.89%

↑170.06%

Direct

hinode.com.br

373.86K

31.14%116.43K

68.86%257.43K

↑52.94%

↓14.13%

Direct

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Key Insights on Top Beauty & Cosmetics Websites in Brazil on May 2026

As of May 2026, boticario.com.br leads Beauty & Cosmetics in Brazil with 8.43M monthly visits. Its audience skews mobile-first (10.23% desktop / 10.23% mobile), and traffic is up month over month 18.68% and down year over year -26.8%. fragrantica.com.br holds second with 5.95M visits and a mobile-leaning mix (20.84% desktop / 79.16% mobile), while viewcosmeticos.com.br ranks third with 3.99M visits.

Across the leaders, viewcosmeticos.com.br is the most mobile-first (99.96% of visits), whereas doterra.com is the most desktop-reliant (92.2%). Momentum favors lashshopbrasil.com.br in the latest month (31,001.4%), while ciganabeleza.com.br shows the steepest pullback.

Acquisition patterns also differ: boticario.com.br is driven primarily by search, boticario.com.br by direct, and boticario.com.br by referral; overall, 78 of the top 100 sites are direct-led, 22 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in Brazil