Top Beauty & Cosmetics Websites in Puerto Rico

Name: Top websites in Puerto Rico (Beauty & Cosmetics)
Creator: Semrush
License: https://www.semrush.downloader.la/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in Puerto Rico, Updated May 2026

May 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

fragrancenet.com

16.78K

53.58%8.99K

46.42%7.79K

↑36.47%

↑15.99%

Direct

sephora.com

10.87K

95.5%10.38K

4.5%489

↓32.62%

↑17.15%

Search

fragrantica.com

10.19K

95.12%9.69K

4.88%497

↑32.77%

↑2.47%

Direct

ulta.com

6.78K

100%6.78K

-

↑41.95%

↑58.14%

Direct

scentbird.com

6.62K

68.64%4.54K

31.36%2.08K

↑653.13%

↑137.17%

Search

sallybeauty.com

6.51K

42.79%2.79K

57.21%3.73K

↑145.22%

↓8.38%

Direct

karseell.com

5.97K

-

100%5.97K

0%

↑512.04%

Direct

yesstyle.com

5.17K

89.41%4.62K

10.59%547

↓25.59%

↑14.16%

Direct

nivea.es

4.86K

-

100%4.86K

0%

↑55.49%

Direct

fragrantica.es

4.82K

57.59%2.78K

42.41%2.04K

↑248.52%

↓58.77%

Search

nyxcosmetics.com

4.65K

8.72%405

91.28%4.24K

0%

↑224.49%

Direct

ipsy.com

4.34K

63.14%2.74K

36.86%1.6K

↑168.75%

↑51.89%

Direct

telva.com

3.42K

17.1%585

82.9%2.84K

↓71.02%

↑112.47%

Direct

oliveyoung.com

2.46K

33.29%818

66.71%1.64K

↑215%

↑21.76%

Direct

36best.com

2.44K

-

100%2.44K

↑124.72%

↑337.98%

Direct

mountainroseherbs.com

2.44K

-

100%2.44K

↑124.72%

↑325.85%

Direct

olaplex.com

2.41K

100%2.41K

-

↑22.96%

↑129.07%

Direct

farmasius.com

2.13K

100%2.13K

-

↓65.43%

↑2.13%

Direct

garnierusa.com

1.83K

13.3%244

86.7%1.59K

↓17.31%

↑60.18%

Search

k18hair.com

1.77K

100%1.77K

-

↑30.18%

↑4,573.51%

Direct

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Key Insights on Top Beauty & Cosmetics Websites in Puerto Rico on May 2026

As of May 2026, fragrancenet.com leads Beauty & Cosmetics in Puerto Rico with 16.78K monthly visits. Its audience skews desktop-first (53.58% desktop / 53.58% mobile), and traffic is up month over month 36.47% and up year over year 15.99%. sephora.com holds second with 10.87K visits and a desktop-leaning mix (95.5% desktop / 4.5% mobile), while fragrantica.com ranks third with 10.19K visits.

Across the leaders, karseell.com is the most mobile-first (100% of visits), whereas ulta.com is the most desktop-reliant (100%). Momentum favors scentbird.com in the latest month (653.13%), while rizoscurls.com shows the steepest pullback.

Acquisition patterns also differ: fragrancenet.com is driven primarily by search, fragrancenet.com by direct, and fragrancenet.com by referral; overall, 64 of the top 100 sites are direct-led, 29 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in Puerto Rico