Top Beauty & Cosmetics Websites in Romania

Name: Top websites in Romania (Beauty & Cosmetics)
Creator: Semrush
License: https://www.semrush.downloader.la/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in Romania, Updated May 2026

May 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

notino.ro

2.18M

13.21%287.31K

86.79%1.89M

↓1.16%

↓6.46%

Direct

fragrantica.com

586.48K

19.36%113.55K

80.64%472.93K

↓6.76%

↑14.62%

Direct

douglas.ro

462.77K

12.37%57.24K

87.63%405.54K

↓10.57%

↑23.77%

Direct

sephora.ro

404.8K

18.05%73.08K

81.95%331.72K

↓25.34%

↓4.75%

Direct

catalog-az.ro

363.82K

7.49%27.24K

92.51%336.58K

↑51.45%

↑11.11%

Direct

oriflame.com

297.74K

2.96%8.81K

97.04%288.93K

↑32.99%

↓26.33%

Direct

makeup.ro

285.41K

12.95%36.97K

87.05%248.44K

↑34.92%

↓36.27%

Direct

doterra.com

260.08K

24.41%63.5K

75.59%196.58K

↓8.98%

↓20.53%

Direct

fragrantica.ro

254.57K

27.3%69.51K

72.7%185.07K

↓45.16%

↑24.89%

Search

parfimo.ro

222.76K

23.08%51.42K

76.92%171.34K

↓35.24%

↑19.32%

Direct

vivantis.ro

214.24K

19.31%41.37K

80.69%172.87K

↓6.82%

↑3.66%

Direct

cocosolis.com

184.29K

2.54%4.68K

97.46%179.61K

↑193.82%

↑13.16%

Direct

sole.ro

143.01K

10.05%14.37K

89.95%128.64K

↑24.08%

↑70.46%

Direct

salonprovider.ro

126.95K

16.37%20.79K

83.63%106.16K

↑26.7%

↑0.73%

Direct

esteto.ro

121.72K

11.57%14.09K

88.43%107.63K

↑23.77%

↓35.22%

Direct

farmec.ro

119.58K

10.97%13.11K

89.03%106.47K

↑17.93%

↓33.63%

Direct

yves-rocher.ro

111.83K

10.57%11.82K

89.43%100.01K

↑18.02%

↓16.37%

Direct

nala.ro

107.16K

4.93%5.29K

95.07%101.87K

↑57.29%

↓7.79%

Direct

tartecosmetics.com

89.8K

8.62%7.74K

91.38%82.06K

↑2,288.22%

↑113.87%

Direct

avoncosmetics.ro

82.77K

55.61%46.03K

44.39%36.74K

↓13.69%

↓57.64%

Direct

More data. Sharper moves. Faster growth.

Leverage Traffic & Market intelligence to size markets, evaluate competitors, and guide strategic moves.

Traffic Overview

See how competitors attract and engage audiences.

Market Benchmarking

Measure share, growth, and performance across industries.

AI Traffic

Track how AI tools drive visibility and influence discovery.

Competitor Monitoring

Track shifts in traffic, campaigns, and strategies.

Key Insights on Top Beauty & Cosmetics Websites in Romania on May 2026

As of May 2026, notino.ro leads Beauty & Cosmetics in Romania with 2.18M monthly visits. Its audience skews mobile-first (13.21% desktop / 13.21% mobile), and traffic is down month over month -1.16% and down year over year -6.46%. fragrantica.com holds second with 586.48K visits and a mobile-leaning mix (19.36% desktop / 80.64% mobile), while douglas.ro ranks third with 462.77K visits.

Across the leaders, azbeautyskin.com is the most mobile-first (99.1% of visits), whereas zivada.ro is the most desktop-reliant (70.53%). Momentum favors wigmond.ro in the latest month (3,452.17%), while shopfiterman.ro shows the steepest pullback.

Acquisition patterns also differ: notino.ro is driven primarily by search, notino.ro by direct, and notino.ro by referral; overall, 85 of the top 100 sites are direct-led, 15 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in Romania