Top Beauty & Cosmetics Websites in Indonesia

Name: Top websites in Indonesia (Beauty & Cosmetics)
Creator: Semrush
License: https://www.semrush.downloader.la/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in Indonesia, Updated June 2026

June 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

fragrantica.com

790.02K

11%86.92K

89%703.1K

↑8.49%

↑12.56%

Search

femaledaily.com

548.89K

11.27%61.88K

88.73%487.01K

↓12.9%

↓38.93%

Direct

watsons.co.id

284.32K

7.93%22.55K

92.07%261.77K

↑27.11%

↓52.12%

Direct

sociolla.com

167.72K

31.05%52.08K

68.95%115.65K

↓25.44%

↓16.62%

Direct

sephora.co.id

112.88K

17.05%19.24K

82.95%93.64K

↑25.58%

↓31.07%

Direct

perfectcorp.com

99.27K

10.66%10.58K

89.34%88.69K

↑35.02%

↑24.75%

Search

axe.com

93.96K

7.7%7.24K

92.3%86.72K

↑67.53%

↓16.61%

Search

wizaz.pl

78.24K

0.08%64

99.92%78.18K

↑5,105.85%

↑25,874.52%

Search

oriflame.com

73.73K

33.75%24.89K

66.25%48.85K

↓28.01%

↓37.4%

Direct

soco.id

73.6K

43.53%32.04K

56.47%41.57K

↓33.69%

↓4.37%

Search

beautyhaul.com

69.34K

17.39%12.06K

82.61%57.28K

↑92.82%

↓54.27%

Search

incidecoder.com

60.16K

18.06%10.87K

81.94%49.3K

↑0.71%

↓63.31%

Direct

oliveyoung.com

59.69K

15.54%9.28K

84.46%50.42K

↑89.8%

↓20.64%

Direct

cnfstore.com

53.04K

23.27%12.35K

76.73%40.7K

↓18.45%

↓6.09%

Direct

kahfeveryday.com

51.86K

11.95%6.2K

88.05%45.66K

↓37.17%

↓12.51%

Search

loreal.com

45.44K

31.46%14.3K

68.54%31.14K

↓0.86%

↑13.26%

Direct

checkfresh.com

39.31K

3.43%1.35K

96.57%37.96K

↑448.42%

↑65.02%

Search

kuasakata.com

35.46K

16.56%5.87K

83.44%29.59K

↓50.54%

↑2.72%

Direct

vaseline.com

28.62K

7.89%2.26K

92.11%26.36K

↑158.67%

↓26.24%

Direct

reviewmentor.com

27.58K

0.18%51

99.82%27.53K

↑936.92%

↓21.37%

Direct

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Key Insights on Top Beauty & Cosmetics Websites in Indonesia on June 2026

As of June 2026, fragrantica.com leads Beauty & Cosmetics in Indonesia with 790.02K monthly visits. Its audience skews mobile-first (11% desktop / 11% mobile), and traffic is up month over month 8.49% and up year over year 12.56%. femaledaily.com holds second with 548.89K visits and a mobile-leaning mix (11.27% desktop / 88.73% mobile), while watsons.co.id ranks third with 284.32K visits.

Across the leaders, schwarzkopf.com is the most mobile-first (100% of visits), whereas smesco.go.id is the most desktop-reliant (100%). Momentum favors denusastore.com in the latest month (34,242.86%), while sephora.com shows the steepest pullback.

Acquisition patterns also differ: fragrantica.com is driven primarily by search, fragrantica.com by direct, and fragrantica.com by referral; overall, 46 of the top 100 sites are direct-led, 44 are search-led, and 8 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in Indonesia