Top Beauty & Cosmetics Websites in the Philippines
Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.
Most Visited Beauty & Cosmetics Websites in the Philippines, Updated May 2026
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Key Insights on Top Beauty & Cosmetics Websites in the Philippines on May 2026
As of May 2026, fragrantica.com leads Beauty & Cosmetics in the Philippines with 510.42K monthly visits. Its audience skews mobile-first (29.49% desktop / 29.49% mobile), and traffic is up month over month 63.6% and down year over year -18.71%. sephora.com holds second with 64.33K visits and a desktop-leaning mix (93.33% desktop / 6.67% mobile), while forteseries.com ranks third with 56.08K visits.
Across the leaders, koreaproductpost.com is the most mobile-first (100% of visits), whereas notino.co.uk is the most desktop-reliant (100%). Momentum favors scentsplit.com in the latest month (5,334.29%), while perfumes.com.ph shows the steepest pullback.
Acquisition patterns also differ: fragrantica.com is driven primarily by search, fragrantica.com by direct, and fragrantica.com by referral; overall, 50 of the top 100 sites are direct-led, 44 are search-led, and 2 lean on social.
These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.
Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.
For more detailed information on our data-gathering and analysis process, please visit our information page here.
FAQs About The Most Popular Beauty & Cosmetics Websites in the Philippines
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