Top Apparel & Fashion Websites in China

Name: Top websites in China (Apparel & Fashion)
Creator: Semrush
License: https://www.semrush.downloader.la/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in China, Updated May 2026

May 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

threads.com

2.22M

99.97%2.22M

0.03%571

↑28.44%

↑1,905.69%

Direct

shein.com

560.89K

99.99%560.82K

0.01%77

↑31.87%

↑33.15%

Direct

meesho.com

326.86K

100%326.86K

-

↓36.1%

↑318.47%

Direct

mercari.com

284.46K

100%284.46K

-

↑29.31%

↑23%

Direct

lululemon.com

132.32K

100%132.32K

-

↑264.97%

↑34.54%

Direct

marksandspencer.com

87.14K

99.97%87.11K

0.03%29

↑2,056.32%

↑144%

Direct

warhammer.com

78.54K

100%78.54K

-

↑72.44%

↑13.01%

Direct

stockx.com

74.41K

100%74.41K

-

↑20.93%

↑84.68%

Search

moco.com

71.73K

100%71.73K

-

↑88.81%

↓9.81%

Direct

tradeinn.com

67.44K

100%67.44K

-

↑60.83%

↓13.67%

Direct

buyma.com

64.56K

100%64.56K

-

↑52.02%

↑198.34%

Search

arcteryx.com

59.78K

100%59.78K

-

↑49.48%

↓35.25%

Direct

coach.com.cn

56.38K

100%56.38K

-

↑634.55%

↓27.94%

Direct

poshmark.com

55.87K

100%55.87K

-

↓29.95%

↑19.9%

Search

mango.com

54.14K

100%54.14K

-

↑1,040.69%

↑149.07%

Direct

vestiairecollective.com

53.13K

100%53.13K

-

↑142%

↑4.8%

Direct

grailed.com

52.94K

100%52.94K

-

↑39.26%

↑5.12%

Direct

deeceestyle.ch

50.54K

100%50.54K

-

0%

Search

myntra.com

50.47K

100%50.47K

-

↓14.35%

↑301.8%

Direct

hm.com

49.75K

100%49.75K

-

↓43.36%

↑182.01%

Direct

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Key Insights on Top Apparel & Fashion Websites in China on May 2026

As of May 2026, threads.com leads Apparel & Fashion in China with 2.22M monthly visits. Its audience skews desktop-first (99.97% desktop / 99.97% mobile), and traffic is up month over month 28.44% and up year over year 1,905.69%. shein.com holds second with 560.89K visits and a desktop-leaning mix (99.99% desktop / 0.01% mobile), while meesho.com ranks third with 326.86K visits.

Across the leaders, lamoda.ru is the most mobile-first (0.36% of visits), whereas meesho.com is the most desktop-reliant (100%). Momentum favors flightclub.com in the latest month (4,333.62%), while zara.com shows the steepest pullback.

Acquisition patterns also differ: threads.com is driven primarily by search, threads.com by direct, and threads.com by referral; overall, 70 of the top 100 sites are direct-led, 25 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in China