Top Apparel & Fashion Websites in Germany

Name: Top websites in Germany (Apparel & Fashion)
Creator: Semrush
License: https://www.semrush.downloader.la/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in Germany, Updated June 2026

June 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

zalando.de

24.48M

33.71%8.25M

66.29%16.23M

↑11.17%

↑14.57%

Direct

hm.com

9.31M

21.67%2.02M

78.33%7.29M

↑51.08%

↑19.45%

Direct

bonprix.de

9.19M

10.93%1M

89.07%8.19M

↑50.84%

↓3.16%

Direct

vinted.de

8.88M

53.28%4.73M

46.72%4.15M

↑6.95%

↑32.81%

Direct

aboutyou.de

5.9M

25.33%1.49M

74.67%4.41M

↑1.27%

↑24.26%

Direct

asos.com

5.09M

28.02%1.43M

71.98%3.66M

↑32.5%

↑20.2%

Direct

shein.com

4.66M

29.51%1.37M

70.49%3.28M

↓67.52%

↑82.46%

Direct

zara.com

4.43M

37.43%1.66M

62.57%2.77M

↑17.91%

↑22.65%

Direct

deichmann.com

4.23M

14.34%606.4K

85.66%3.62M

↑21.58%

↑6.98%

Direct

threads.com

4.02M

49.21%1.98M

50.79%2.04M

↓7.44%

↑592.01%

Direct

breuninger.com

3.41M

23.14%789.08K

76.86%2.62M

↑2.55%

↑11.07%

Direct

limango.de

3.38M

18.35%620.09K

81.65%2.76M

↑0.04%

↓1.74%

Direct

peek-cloppenburg.de

3.36M

19.35%650.13K

80.65%2.71M

↑29.59%

↓8.64%

Direct

baur.de

2.93M

19.28%565.07K

80.72%2.37M

↑15.49%

↓12.44%

Direct

kik.de

2.42M

6.1%147.31K

93.9%2.27M

↑16.39%

↑0.31%

Direct

uniqlo.com

2.1M

37.97%795.58K

62.03%1.3M

↓13.77%

↑44.16%

Direct

ernstings-family.de

2.05M

12.01%245.84K

87.99%1.8M

↓13.29%

↑18.19%

Direct

zalando-lounge.de

2.04M

53.16%1.09M

46.84%957.13K

↓3.48%

↑7.34%

Direct

c-and-a.com

1.85M

28.01%517.46K

71.99%1.33M

↑11.99%

↓7.95%

Direct

witt-weiden.de

1.8M

14.33%257.46K

85.67%1.54M

↑65.47%

↑17.94%

Direct

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Key Insights on Top Apparel & Fashion Websites in Germany on June 2026

As of June 2026, zalando.de leads Apparel & Fashion in Germany with 24.48M monthly visits. Its audience skews mobile-first (33.71% desktop / 33.71% mobile), and traffic is up month over month 11.17% and up year over year 14.57%. hm.com holds second with 9.31M visits and a mobile-leaning mix (21.67% desktop / 78.33% mobile), while bonprix.de ranks third with 9.19M visits.

Across the leaders, aboutyou.com is the most mobile-first (97.04% of visits), whereas massimodutti.com is the most desktop-reliant (61.92%). Momentum favors guess.eu in the latest month (201.76%), while shein.com shows the steepest pullback.

Acquisition patterns also differ: zalando.de is driven primarily by search, zalando.de by direct, and zalando.de by referral; overall, 96 of the top 100 sites are direct-led, 3 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in Germany