Top Apparel & Fashion Websites in the World

Name: Top websites World (Apparel & Fashion)
Creator: Semrush
License: https://www.semrush.downloader.la/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in the World, Updated June 2026

June 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

shein.com

260.59M

21.75%56.68M

78.25%203.91M

↓17.54%

↑49.98%

Direct

threads.com

257.3M

45.76%117.73M

54.24%139.57M

↑2.06%

↑579.39%

Direct

mercari.com

87.24M

42.72%37.27M

57.28%49.97M

↓4.16%

↓12.41%

Direct

hm.com

85.37M

29.25%24.97M

70.75%60.41M

↑9.08%

↑7.67%

Direct

zara.com

77.42M

38.03%29.44M

61.97%47.98M

↑0.81%

↑4.77%

Direct

macys.com

52.37M

34.21%17.91M

65.79%34.45M

↓5.71%

↑2.98%

Direct

myntra.com

49.59M

18.5%9.17M

81.5%40.42M

↑7.21%

↓11.44%

Direct

uniqlo.com

49.51M

31.43%15.56M

68.57%33.95M

↓21.49%

↑7.73%

Direct

gap.com

44.77M

24.07%10.78M

75.93%33.99M

↓9.93%

↑35.37%

Direct

asos.com

44.52M

33.28%14.82M

66.72%29.7M

↑6.33%

↑12.81%

Direct

poshmark.com

40.39M

31.22%12.61M

68.78%27.78M

↓6.54%

↑15.75%

Direct

nordstrom.com

37.97M

31.85%12.09M

68.15%25.87M

↓10.64%

↑22.83%

Direct

meesho.com

35.29M

17.71%6.25M

82.29%29.04M

↓5.18%

↑18.8%

Direct

coach.com

27.92M

16.73%4.67M

83.27%23.25M

↓8.02%

↑91.99%

Direct

zalando.de

27.32M

34.62%9.46M

65.38%17.86M

↑11.56%

↑15.52%

Direct

fashionnova.com

27.14M

11.57%3.14M

88.43%24M

↓10.91%

↑41.56%

Direct

depop.com

26.74M

46.65%12.47M

53.35%14.27M

↑6.14%

↑39.92%

Direct

victoriassecret.com

26.56M

16.68%4.43M

83.32%22.13M

↑10.77%

↑29.25%

Direct

mango.com

26.54M

25.46%6.76M

74.54%19.78M

↑4.04%

↑15.1%

Direct

coppel.com

25.29M

10.19%2.58M

89.81%22.71M

↓33.58%

↑37.51%

Direct

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Key Insights on Top Apparel & Fashion Websites in the World on June 2026

As of June 2026, shein.com leads Apparel & Fashion in the World with 260.59M monthly visits. Its audience skews mobile-first (21.75% desktop / 21.75% mobile), and traffic is down month over month -17.54% and up year over year 49.98%. threads.com holds second with 257.3M visits and a mobile-leaning mix (45.76% desktop / 54.24% mobile), while mercari.com ranks third with 87.24M visits.

Across the leaders, torrid.com is the most mobile-first (90.76% of visits), whereas vinted.it is the most desktop-reliant (57.24%). Momentum favors gymshark.com in the latest month (63.92%), while aloyoga.com shows the steepest pullback.

Acquisition patterns also differ: shein.com is driven primarily by search, shein.com by direct, and shein.com by referral; overall, 100 of the top 100 sites are direct-led, 0 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in the World