Top Apparel & Fashion Websites in Romania

Name: Top websites in Romania (Apparel & Fashion)
Creator: Semrush
License: https://www.semrush.downloader.la/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in Romania, Updated May 2026

May 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

shein.com

4.95M

6.27%310.39K

93.73%4.64M

↑62.08%

↑122.55%

Direct

epantofi.ro

1.49M

10.7%159.49K

89.3%1.33M

↑5.94%

↓26.02%

Direct

fashiondays.ro

1.27M

18.25%232.67K

81.75%1.04M

↑54.32%

↓18.36%

Direct

hm.com

1.13M

14.9%168.57K

85.1%962.99K

↑35.06%

↓3.96%

Direct

sinsay.com

921.74K

18.91%174.33K

81.09%747.41K

↑10.8%

↓20.91%

Direct

otter.ro

920.12K

8.94%82.3K

91.06%837.82K

↑54.23%

↑4.64%

Direct

aboutyou.ro

850.08K

23.61%200.73K

76.39%649.35K

↓24.88%

↓24.75%

Direct

sportisimo.ro

795.1K

11.24%89.34K

88.76%705.76K

↑19.85%

↓15.92%

Direct

zara.com

776.44K

21.77%169.03K

78.23%607.41K

↑26.38%

↓19.09%

Direct

answear.ro

657.26K

15.49%101.81K

84.51%555.45K

↑52.52%

↓5.78%

Direct

threads.com

618.74K

22.67%140.3K

77.33%478.44K

↑31.96%

↑911.75%

Direct

bonprix.ro

549.65K

12.99%71.42K

87.01%478.23K

↑44.39%

↓11.15%

Direct

reserved.com

458.87K

14.48%66.45K

85.52%392.42K

↑31.42%

↓8.33%

Direct

ccc.eu

422.17K

10.05%42.42K

89.95%379.75K

↑12.33%

↓30.23%

Direct

modivo.ro

405.21K

14.9%60.37K

85.1%344.83K

↓10.75%

↓21.85%

Direct

next.ro

389.99K

6.11%23.81K

93.89%366.18K

↑70.9%

↑50.59%

Direct

deichmann.com

380.33K

6.85%26.05K

93.15%354.28K

↑23.56%

↓20.55%

Direct

remixshop.com

377.27K

13.85%52.24K

86.15%325.03K

↑2.08%

↓17.59%

Direct

astratex.ro

371.56K

3.96%14.7K

96.04%356.87K

↑222.11%

↑4.96%

Direct

born2be.com.ro

369.93K

14.04%51.95K

85.96%317.98K

↑49.26%

↓44.54%

Direct

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Key Insights on Top Apparel & Fashion Websites in Romania on May 2026

As of May 2026, shein.com leads Apparel & Fashion in Romania with 4.95M monthly visits. Its audience skews mobile-first (6.27% desktop / 6.27% mobile), and traffic is up month over month 62.08% and up year over year 122.55%. epantofi.ro holds second with 1.49M visits and a mobile-leaning mix (10.7% desktop / 89.3% mobile), while fashiondays.ro ranks third with 1.27M visits.

Across the leaders, xinamaga.ro is the most mobile-first (99.05% of visits), whereas mizar.ro is the most desktop-reliant (42.22%). Momentum favors reiss.com in the latest month (5,034.09%), while sportdepot.ro shows the steepest pullback.

Acquisition patterns also differ: shein.com is driven primarily by search, shein.com by direct, and shein.com by referral; overall, 96 of the top 100 sites are direct-led, 4 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in Romania