Top Apparel & Fashion Websites in New Zealand

Name: Top websites in New Zealand (Apparel & Fashion)
Creator: Semrush
License: https://www.semrush.downloader.la/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in New Zealand, Updated May 2026

May 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

shein.com

1.22M

32.83%401.37K

67.17%821.13K

↑0.66%

↑85.69%

Direct

cottonon.com

793.95K

37.99%301.61K

62.01%492.34K

↓16.55%

↑51.91%

Direct

glassons.com

716.88K

44.15%316.48K

55.85%400.39K

↑74.16%

↑33.14%

Direct

threads.com

640.02K

26.08%166.94K

73.92%473.08K

↓7.19%

↑1,590.04%

Direct

skinny.co.nz

493.9K

15.96%78.84K

84.04%415.06K

↓8.45%

↑26.97%

Direct

theiconic.co.nz

473.81K

40.79%193.28K

59.21%280.53K

↑77.97%

↑83.26%

Direct

macpac.co.nz

470.41K

19.44%91.44K

80.56%378.98K

↑81.19%

↓16.2%

Direct

onceit.co.nz

430.64K

17.4%74.92K

82.6%355.72K

↑59.06%

↑57.28%

Direct

culturekings.co.nz

389.72K

19.61%76.41K

80.39%313.31K

↑18.59%

↑45.04%

Direct

postie.co.nz

377.16K

26.22%98.88K

73.78%278.28K

↑7.12%

↓9.88%

Direct

hallensteins.com

363.12K

33.77%122.64K

66.23%240.48K

↑45.31%

↑11.56%

Direct

zara.com

361.76K

29.73%107.54K

70.27%254.23K

↑59.44%

↑36.2%

Direct

designerwardrobe.co.nz

298.98K

48.03%143.6K

51.97%155.38K

↑40.26%

↑14%

Direct

rapha.cc

259.23K

0.54%1.39K

99.46%257.84K

↑12,739.43%

↑879.23%

Direct

mountainwarehouse.com

258.56K

22.94%59.32K

77.06%199.25K

↓17.55%

↓14.94%

Direct

forevernew.co.nz

257.93K

37.64%97.07K

62.36%160.86K

↑110.37%

↑62.92%

Direct

lskd.co

257.28K

24.35%62.64K

75.65%194.64K

↑111.28%

↑135.98%

Direct

countryroad.co.nz

256.55K

38.57%98.96K

61.43%157.59K

↑0.33%

↑58.21%

Direct

boohoo.com

254.65K

3.14%7.99K

96.86%246.66K

↑146.31%

↑100.32%

Direct

superette.co.nz

251.52K

22.16%55.74K

77.84%195.78K

↑91.05%

↑116.85%

Direct

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Key Insights on Top Apparel & Fashion Websites in New Zealand on May 2026

As of May 2026, shein.com leads Apparel & Fashion in New Zealand with 1.22M monthly visits. Its audience skews mobile-first (32.83% desktop / 32.83% mobile), and traffic is up month over month 0.66% and up year over year 85.69%. cottonon.com holds second with 793.95K visits and a mobile-leaning mix (37.99% desktop / 62.01% mobile), while glassons.com ranks third with 716.88K visits.

Across the leaders, mulberry.com is the most mobile-first (100% of visits), whereas ascolour.co.nz is the most desktop-reliant (91.53%). Momentum favors hartleys.co.nz in the latest month (17,884.14%), while lovisa.com.au shows the steepest pullback.

Acquisition patterns also differ: shein.com is driven primarily by search, shein.com by direct, and shein.com by referral; overall, 85 of the top 100 sites are direct-led, 13 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in New Zealand