Top Apparel & Fashion Websites in Turkey

Name: Top websites in Turkey (Apparel & Fashion)
Creator: Semrush
License: https://www.semrush.downloader.la/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in Turkey, Updated May 2026

May 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

boyner.com.tr

4.31M

20.31%874.79K

79.69%3.43M

↓0.69%

↑2.85%

Direct

lcw.com

4.26M

18.19%775.09K

81.81%3.48M

↓7.24%

↓3.64%

Direct

flo.com.tr

3.25M

11.46%372.27K

88.54%2.88M

↑22.07%

↓33.01%

Direct

zara.com

3.1M

30.12%933.05K

69.88%2.16M

↑47%

↓14.23%

Direct

beymen.com

2.83M

31.52%891.02K

68.48%1.94M

↑9.85%

↑5.72%

Direct

adidas.com.tr

2.74M

18.89%517.07K

81.11%2.22M

↑5.55%

↑19.33%

Direct

mavi.com

2.67M

11.78%314.25K

88.22%2.35M

↓9.07%

↑45.99%

Direct

modaselvim.com

2.48M

1.35%33.4K

98.65%2.44M

↑15.99%

↑26.39%

Direct

defacto.com.tr

2.02M

17.76%358.53K

82.24%1.66M

↑30.43%

↓33.5%

Direct

tudors.com

1.81M

5.02%90.94K

94.98%1.72M

↑40.87%

↑45.88%

Direct

hm.com

1.53M

28.21%432.64K

71.79%1.1M

↓10.13%

↑6.86%

Direct

mango.com

1.52M

20.8%316.17K

79.2%1.2M

↓5.33%

↑26.38%

Direct

skechers.com.tr

1.5M

12.15%181.78K

87.85%1.31M

↑20.04%

↓34.49%

Direct

pazarium.com.tr

1.48M

2.11%31.25K

97.89%1.45M

↑124.1%

↑40.38%

Direct

slazenger.com.tr

1.46M

7.03%103K

92.97%1.36M

↓19.67%

↓9.85%

Direct

dolap.com

1.41M

20.71%292.69K

79.29%1.12M

↓12.55%

↑26.85%

Direct

bershka.com

1.38M

25.17%347.99K

74.83%1.03M

↑51.36%

↓7.29%

Direct

koton.com

1.38M

22.38%307.82K

77.62%1.07M

↓28.63%

↓17.34%

Direct

superstep.com.tr

1.37M

26.87%368.67K

73.13%1M

↑29.09%

↓5.23%

Search

sneaksup.com

1.32M

21.6%285.9K

78.4%1.04M

↑5.78%

↑8.18%

Direct

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Key Insights on Top Apparel & Fashion Websites in Turkey on May 2026

As of May 2026, boyner.com.tr leads Apparel & Fashion in Turkey with 4.31M monthly visits. Its audience skews mobile-first (20.31% desktop / 20.31% mobile), and traffic is down month over month -0.69% and up year over year 2.85%. lcw.com holds second with 4.26M visits and a mobile-leaning mix (18.19% desktop / 81.81% mobile), while flo.com.tr ranks third with 3.25M visits.

Across the leaders, debenhams.com is the most mobile-first (99.38% of visits), whereas massimodutti.com is the most desktop-reliant (38.95%). Momentum favors lamelif.com in the latest month (7,548.6%), while marjin.com.tr shows the steepest pullback.

Acquisition patterns also differ: boyner.com.tr is driven primarily by search, boyner.com.tr by direct, and boyner.com.tr by referral; overall, 92 of the top 100 sites are direct-led, 8 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in Turkey