Top Apparel & Fashion Websites in Russia

Name: Top websites in Russia (Apparel & Fashion)
Creator: Semrush
License: https://www.semrush.downloader.la/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in Russia, Updated May 2026

May 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

lamoda.ru

6.42M

69.72%4.48M

30.28%1.94M

↑25.71%

↓22.03%

Direct

threads.com

1.39M

69.16%961.24K

30.84%428.67K

↑6.7%

↑862.12%

Direct

usmall.ru

1.11M

60.35%669.39K

39.65%439.75K

↑33.25%

↑12.12%

Direct

befree.ru

733.06K

58.59%429.47K

41.41%303.58K

↑29.95%

↓13.31%

Direct

rendez-vous.ru

596.44K

60.59%361.41K

39.41%235.03K

↑20.86%

↓50.32%

Direct

stockmann.ru

453.6K

58.55%265.57K

41.45%188.03K

↑19.57%

↓33.86%

Direct

ostin.com

449.41K

40.45%181.8K

59.55%267.61K

↑32.83%

↓60.08%

Direct

laredoute.ru

447.52K

48.29%216.09K

51.71%231.42K

↑11.39%

↓46.86%

Direct

shein.com

414.6K

22.59%93.64K

77.41%320.96K

↑44.97%

↑17.84%

Direct

brandshop.ru

404.19K

89.55%361.95K

10.45%42.24K

↑34.48%

↓41.02%

Direct

zarina.ru

368.92K

57.64%212.64K

42.36%156.28K

↑18.91%

↓51.37%

Direct

loverepublic.ru

324.42K

45.45%147.46K

54.55%176.96K

↑31.22%

↓25.94%

Direct

sela.ru

295.48K

57.63%170.28K

42.37%125.19K

↓14.84%

↓20.35%

Direct

zara.com

243.26K

85.56%208.14K

14.44%35.12K

↑14.69%

↓41.52%

Direct

mercari.com

237.03K

34.09%80.8K

65.91%156.23K

↑108.13%

↑9.09%

Direct

gloria-jeans.ru

226.08K

64.38%145.56K

35.62%80.52K

↓6.16%

↓59%

Direct

snowqueen.ru

218.49K

38.31%83.71K

61.69%134.78K

↓33.53%

↓45.72%

Direct

lichi.com

208.77K

73.77%154.01K

26.23%54.77K

↓5.11%

↓50.77%

Direct

marksandspencer.com

182.15K

7.38%13.44K

92.62%168.71K

↑82.29%

↑37.8%

Direct

hm.com

179.44K

48.89%87.72K

51.11%91.71K

↑82.22%

↓55.26%

Direct

More data. Sharper moves. Faster growth.

Leverage Traffic & Market intelligence to size markets, evaluate competitors, and guide strategic moves.

Traffic Overview

See how competitors attract and engage audiences.

Market Benchmarking

Measure share, growth, and performance across industries.

AI Traffic

Track how AI tools drive visibility and influence discovery.

Competitor Monitoring

Track shifts in traffic, campaigns, and strategies.

Key Insights on Top Apparel & Fashion Websites in Russia on May 2026

As of May 2026, lamoda.ru leads Apparel & Fashion in Russia with 6.42M monthly visits. Its audience skews desktop-first (69.72% desktop / 69.72% mobile), and traffic is up month over month 25.71% and down year over year -22.03%. threads.com holds second with 1.39M visits and a desktop-leaning mix (69.16% desktop / 30.84% mobile), while usmall.ru ranks third with 1.11M visits.

Across the leaders, lookastic.com is the most mobile-first (100% of visits), whereas nuw.store is the most desktop-reliant (100%). Momentum favors kik-krd.ru in the latest month (1,046.53%), while kixbox.ru shows the steepest pullback.

Acquisition patterns also differ: lamoda.ru is driven primarily by search, lamoda.ru by direct, and lamoda.ru by referral; overall, 82 of the top 100 sites are direct-led, 18 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in Russia