Top Apparel & Fashion Websites in Nigeria

Name: Top websites in Nigeria (Apparel & Fashion)
Creator: Semrush
License: https://www.semrush.downloader.la/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in Nigeria, Updated May 2026

May 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

threads.com

442.4K

32.36%143.15K

67.64%299.25K

↓5.42%

↑851.39%

Direct

shein.com

156.08K

15.74%24.57K

84.26%131.5K

↑18.16%

↑29.84%

Direct

tkmaxx.com

80.87K

0.97%783

99.03%80.09K

↓36.18%

↑432.41%

Direct

macys.com

70.02K

3.58%2.5K

96.42%67.52K

↑55.76%

↑91.47%

Direct

fashionnova.com

29.75K

35.75%10.64K

64.25%19.11K

↑52.78%

↑6.53%

Direct

next.co.uk

28.53K

9.18%2.62K

90.82%25.91K

↑188.97%

↑33.69%

Direct

hermes.com

25.54K

8.6%2.2K

91.4%23.34K

↓51.78%

↑242.41%

Direct

printify.com

24.31K

63.52%15.44K

36.48%8.87K

↓28.98%

↓31.84%

Direct

marksandspencer.com

22.03K

8.28%1.82K

91.72%20.21K

↑36.36%

↑40.06%

Direct

zara.com

20.25K

52.3%10.59K

47.7%9.66K

↓16.86%

↑25.29%

Direct

hm.com

18.96K

25.15%4.77K

74.85%14.19K

↓37.67%

↑21.04%

Direct

printful.com

17.73K

65.54%11.62K

34.46%6.11K

↑26.8%

↓13.89%

Direct

maximiles.com

15.99K

-

100%15.99K

↑40,907.69%

↓82.65%

Direct

harveynichols.com

15.1K

-

100%15.1K

↓31.46%

↑123.84%

Direct

nihaojewelry.com

14.57K

12.67%1.85K

87.33%12.72K

↑79.26%

↑0.58%

Direct

karmanow.com

14.25K

3.44%490

96.56%13.76K

↑129.41%

↓17.56%

Direct

shein.co.uk

14.07K

23.73%3.34K

76.27%10.73K

↓8.21%

↓18.56%

Direct

asos.com

12.47K

53.53%6.67K

46.47%5.79K

↑7.51%

↓29.08%

Direct

nextdirect.com

12.22K

20.34%2.49K

79.66%9.73K

↓45.55%

↑2,337.37%

Direct

dejiandkola.com

12.15K

4%486

96%11.66K

↑2,752.11%

↓28.29%

Direct

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Key Insights on Top Apparel & Fashion Websites in Nigeria on May 2026

As of May 2026, threads.com leads Apparel & Fashion in Nigeria with 442.4K monthly visits. Its audience skews mobile-first (32.36% desktop / 32.36% mobile), and traffic is down month over month -5.42% and up year over year 851.39%. shein.com holds second with 156.08K visits and a mobile-leaning mix (15.74% desktop / 84.26% mobile), while tkmaxx.com ranks third with 80.87K visits.

Across the leaders, maximiles.com is the most mobile-first (100% of visits), whereas lacoste.com is the most desktop-reliant (100%). Momentum favors maximiles.com in the latest month (40,907.69%), while mytheresa.com shows the steepest pullback.

Acquisition patterns also differ: threads.com is driven primarily by search, threads.com by direct, and threads.com by referral; overall, 82 of the top 100 sites are direct-led, 15 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in Nigeria